Person
Person

2019

TKK Fried Chicken

Introduce the ever-popular Taiwanese fried chicken brand into a saturated fast-food service market while retaining a sense of culture and tradition. Rethink and design the champion icon of the brand, Mr. TKK without losing brand recognition.

Introduce the ever-popular Taiwanese fried chicken brand into a saturated fast-food service market while retaining a sense of culture and tradition. Rethink and design the champion icon of the brand, Mr. TKK without losing brand recognition.

Introduce the ever-popular Taiwanese fried chicken brand into a saturated fast-food service market while retaining a sense of culture and tradition. Rethink and design the champion icon of the brand, Mr. TKK without losing brand recognition.

Branding

Packaging

TKK Fried Chicken

A social spot to make memories with friends and family. To leave a lasting impression on people when they encounter space.

What is better than one? Two power players! Launching two power play partners.

Bold, bright, and fun, TKK Fried Chicken is the social spot to make memories with friends and family while munchin’ on tasty food. A “second home” where you can lick your fingers with no shame. Space where you can be you and truly spread your wings.

Brand Vision

Design a retail experience that will stand out in a sea of sameness and leave consumers wanting more than just the food they offer.

Started with identifying what makes TKK so very special: its uniquely Taiwanese credentials, its heritage of creating high-quality fried chicken, and its iconic mascot, Mr. TKK. We refreshed the logo identity to both Westernize and modernize. We then created a robust design language that reflected the youthful and fun aspect of fried chicken and brought it to life across packaging, uniforms, signage, menus, and retail design.

Started with identifying what makes TKK so very special: its uniquely Taiwanese credentials, its heritage of creating high-quality fried chicken, and its iconic mascot, Mr. TKK. We refreshed the logo identity to both Westernize and modernize. We then created a robust design language that reflected the youthful and fun aspect of fried chicken and brought it to life across packaging, uniforms, signage, menus, and retail design.