Person
Person

2021

Samsung + P&G

Samsung partnered with Ariel to offer consumers the time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Samsung partnered with Ariel to offer consumers the time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Samsung partnered with Ariel to offer consumers the time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Campaign Design

Product Pages

Samsung | P&G

What is better than one? Two power players! Launching two power
play partners.

What is better than one? Two power players! Launching two power play partners.

Samsung’s QuickDrive™ technology cuts washing time by 50% and energy use by 20% without compromising the cleaning performance. Its unique Q-Drum™ consists of a large main drum and a plate in the back that rotates independently. To demonstrate the partnership of Samsung and Ariel that promises a groundbreaking performance of these two power players. Creating a revolutionary dynamic action powered by double forces that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

Mission

The task at hand was to design a comprehensive partnership campaign that highlights the synergy between Samsung's QuickDrive™ technology and Ariel. Emphasizing the revolutionary dynamic action powered by the double forces of these two industry leaders.

Since 2015, Ariel raised a very pertinent question - ‘Is laundry only a woman’s job?’. And launched a campaign that said #ShareTheLoad. Since then, Ariel has resonated with its consumer with the overlap of their daily chores and relationships . Samsung Electronics’ QuickDrive™ technology was created to provide consumers with the time-saving laundry solution they’ve always wanted but never had, without compromising washing performance. The result is a laundry solution that finishes cycles in half the time of conventional washers, while providing a thorough yet gentle clean.

Since 2015, Ariel raised a very pertinent question - ‘Is laundry only a woman’s job?’. And launched a campaign that said #ShareTheLoad. Since then, Ariel has resonated with its consumer with the overlap of their daily chores and relationships . Samsung Electronics’ QuickDrive™ technology was created to provide consumers with the time-saving laundry solution they’ve always wanted but never had, without compromising washing performance. The result is a laundry solution that finishes cycles in half the time of conventional washers, while providing a thorough yet gentle clean.

Results

P&G took leverage of this beautiful partnership of saving time during the day to day task, and spend more time with their loved ones. A partnership of technology and product, and how they both come together to build relationships.

The campaign reached 7 in 10 of all US adults

3 times more. 15+ Million online impressions. 

238% uplift in sales during the campaign period.