Person
Person

2021

2021

2021

Samsung + P&G

Samsung partnered with Ariel to offer consumers the time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Samsung partnered with Ariel to offer consumers the time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Samsung partnered with Ariel to offer consumers the time-saving solution they always wanted but never had, without compromising washing performance, energy efficiency, fabric care and durability.

Campaign Design

Campaign Design

Campaign Design

Product Pages

Product Pages

Product Pages

Samsung | P&G

Samsung | P&G

Samsung | P&G

What is better than one? Two power players! Launching two power
play partners.

What is better than one? Two power players! Launching two power play partners.

What is better than one? Two power players! Launching two power play partners.

What is better than one? Two power players! Launching two power play partners.

Samsung’s QuickDrive™ technology cuts washing time by 50% and energy use by 20% without compromising the cleaning performance. Its unique Q-Drum™ consists of a large main drum and a plate in the back that rotates independently. To demonstrate the partnership of Samsung and Ariel that promises a groundbreaking performance of these two power players. Creating a revolutionary dynamic action powered by double forces that quickly, gently and thoroughly remove dirt to deliver an intense and complete wash cycle.

Mission

Mission

Mission

Mission

The task at hand was to design a comprehensive partnership campaign that highlights the synergy between Samsung's QuickDrive™ technology and Ariel. Emphasizing the revolutionary dynamic action powered by the double forces of these two industry leaders.

Since 2015, Ariel raised a very pertinent question - ‘Is laundry only a woman’s job?’. And launched a campaign that said #ShareTheLoad. Since then, Ariel has resonated with its consumer with the overlap of their daily chores and relationships . Samsung Electronics’ QuickDrive™ technology was created to provide consumers with the time-saving laundry solution they’ve always wanted but never had, without compromising washing performance. The result is a laundry solution that finishes cycles in half the time of conventional washers, while providing a thorough yet gentle clean.

Since 2015, Ariel raised a very pertinent question - ‘Is laundry only a woman’s job?’. And launched a campaign that said #ShareTheLoad. Since then, Ariel has resonated with its consumer with the overlap of their daily chores and relationships . Samsung Electronics’ QuickDrive™ technology was created to provide consumers with the time-saving laundry solution they’ve always wanted but never had, without compromising washing performance. The result is a laundry solution that finishes cycles in half the time of conventional washers, while providing a thorough yet gentle clean.

Results

Results

Results

Results

P&G took leverage of this beautiful partnership of saving time during the day to day task, and spend more time with their loved ones. A partnership of technology and product, and how they both come together to build relationships.

The campaign reached 7 in 10 of all US adults

3 times more. 15+ Million online impressions. 

238% uplift in sales during the campaign period.