Person
Person

2019

McDonalds
Frappe

McDonald’s, the brand with the golden arches is the largest fast-food company in the United States. With the food and beverage industry growing every day, good is brewing with delicious McCafé beverages and baked goods.

McDonald’s, the brand with the golden arches is the largest fast-food company in the United States. With the food and beverage industry growing every day, good is brewing with delicious McCafé beverages and baked goods.

McDonald’s, the brand with the golden arches is the largest fast-food company in the United States. With the food and beverage industry growing every day, good is brewing with delicious McCafé beverages and baked goods.

Branding

Packaging

Campaign

McDonanlds Frappe

A product that is made for the largest consumer group today.

A product that is made for the largest consumer group today

A product that is made for the largest consumer group today

A fun and energetic packaging design project that targets the on-the go youngsters and their fast-paced life. Younger audience demand more from the brands they purchase, and they are forcing brands to push the envelope when it comes to innovative products and packaging.
  

Brand Vision

McDonald's boasts a menu full of famous favorites with over 60 million people served every day. In this limited edition frappe redesign the fast-food icon’s global packaging system was centered on activating the brand positioning to make delicious, feel-good moments easy for everyone.

At the core of the McDonald’s redesign was the idea that packaging should become an integral part of what McDonald’s represents today – a modern, familiar, and joyous experience – expressed through a graphics system which serves as a single, visual framework for the brand’s portfolio of products.

At the core of the McDonald’s redesign was the idea that packaging should become an integral part of what McDonald’s represents today – a modern, familiar, and joyous experience – expressed through a graphics system which serves as a single, visual framework for the brand’s portfolio of products.