Person
Person

2019

2019

2019

Martini & Rossi

Martini & Rossi, a global leader in the aperitif market, sought to rejuvenate their brand image to appeal to a younger, trend-conscious audience without alienating their loyal customer base. To create a campaign that highlighted their iconic freezer packs in a way that resonated with millennials and Gen Z consumers, emphasizing convenience and lifestyle integration.

Martini & Rossi, a global leader in the aperitif market, sought to rejuvenate their brand image to appeal to a younger, trend-conscious audience without alienating their loyal customer base. To create a campaign that highlighted their iconic freezer packs in a way that resonated with millennials and Gen Z consumers, emphasizing convenience and lifestyle integration.

Martini & Rossi, a global leader in the aperitif market, sought to rejuvenate their brand image to appeal to a younger, trend-conscious audience without alienating their loyal customer base. To create a campaign that highlighted their iconic freezer packs in a way that resonated with millennials and Gen Z consumers, emphasizing convenience and lifestyle integration.

Branding

Branding

Branding

Marketing

Marketing

Marketing

Martini & Rossi Frośe

Martini & Rossi Frośe

Martini & Rossi Frośe

Create a bold, standout brand full of personality.

Introduce a new-to-world Martini&Rossi premium ready-to-drink Frosé innovation that leverages the trendy Frosé on premise cocktail, for use during off premise occasions. Elevate the Frosé moment and capture consumer’s imagination with a more premium offering that leverages Martin&Rossi credentials to garner a higher price point.

Mission

Mission

Mission

Mission

Capture consumer’s imagination and expand the ready to drink cocktail occasion for a truly unique Martini&Rossi Frosé moment. Elevate the signature Frosé colors, adding in bold graphics and gold accents to highlight this premium offering.

Develop eye-catching in store launch materials to draw in our consumers and highlight the versatile nature of this RTD — going where the Rosé bottle has never gone before.

Develop eye-catching in store launch materials to draw in our consumers and highlight the versatile nature of this RTD — going where the Rosé bottle has never gone before.

Action

Action

Action

Action

Developed a unique and ergonomic shape to enhance the consumer experience. Employed vibrant graphics to showcase the flavor, by utilizing colors, textures and form. Incorporated functional features like an easy tear off opening for convenience.

Crafted a comprehensive digital marketing strategy that included targeted social media ads, influencer partnerships, and engaging content for platforms like Instagram, TikTok, and Facebook. The content was designed to encourage user-generated content, leveraging hashtags and interactive challenges to boost organic reach and community engagement.Today, Martini&Rossi Frosé is sold in over 500 Kroger stores across the country.